In the business world, branding plays a key role. No matter which industry you’re operating in, having a strong brand awareness is crucial. By branding your business, not only will you establish yourself as the industry professional, but you’ll also secure greater exposure for your business.
Smart business owners know that long-term success doesn’t come only from consistently acquiring new customers. It also requires retaining customers that return again and again.
In a world saturated with social media, influencer marketing is a popular marketing strategy and a powerful tool for amplifying your brand’s awareness and supercharging your sales.
Visibility. In the field of search engine optimization (SEO), visibility is the initial, primary goal for any marketer. Without it, your business might as well be an unknown entity, because consumers only ever recognize – and patronize – brands that have shown up on a search results page.
Your customers have expectations. Period. Whether you’re a small business or corporation, whether you’re a B2C or B2B company, today’s consumers are savvy and demanding, So they turn to you with a basic set of expectations. Your mission is to meet those expectations, and even rise above them.
Pop quiz: when you hear the words “marketing” and “advertising,” do you think they’re the same? Some marketers use these words interchangeably, referring to marketing as advertising and vice versa. However, the truth is, these two concepts are quite different. Related, but different.
We know the job market is booming. “We are hiring” signs are to be seen everywhere, from LinkedIn to Twitter to the high streets in shop windows. It is such a global reality, it has been called The Great Resignation. This is probably one of the many consequences of COVID.
This post was updated on October 17, 2021. After a scary couple of years battling the global pandemic, Halloween 2021 is expected to make a rebound, with consumer sentiment and purchases up.
Small businesses are often faced with the challenge of advertising effectively on limited budgets and resources. Compared to the big brands, this may seem to leave few options for small businesses to promote themselves and reach their target audiences.
You’ve always wanted to have your own blog and use it to promote your business or product. You know that a blog is crucial for SEO, thought leadership, and building authority among your target audience. But the task of actually sitting down and writing a blog post can seem overwhelming.
It’s that time again when we all collectively look back on recent changes across the global media landscape and discuss what digital developments will shape the year ahead. However, this isn’t the typical “next year’s trends” piece.
Recycling is more than just throwing your plastic bottles in the collection bin. Recycling can also be buying second hand furniture, or reusing coffee jars for arts & crafts storage.
No one can ignore the importance and influence of video in today’s fast-moving world. People nowadays consume more content than ever before and we can only assume that the numbers will be going up.
Welcome to the latest installment in our Core Web Vitals series. For more, take a look back at these: So far, we’ve explored how Web Vitals provide consistent measures to improve site performance.
This post was updated on May 12, 2022. In recent years, native advertising has undergone hyper-growth as more consumers are switching off social media and returning to editorial and content based recommendations and experiences.
VEED.IO is a simple online video editing platform. Its perfect for small editing tasks such as adding images, subtitles, text to videos and much much more. O...