By the end of this article, you’ll know how to use Instagram’s four video formats, find the best Instagram video editing program for beginners, and even figure out why your Instagram Stories look blurry. We’re going to make you a professional in no time!
We’ve all heard it before: Video is king! But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium.
If you’re a B2B marketer and you don’t hear the term “thought leadership” at least 14 times a day…. you’re probably busy doing actual work. Jokes, Jokes! In all seriousness, thought leadership is the lifeblood of any sound content marketing strategy.
There is no doubt that digital media has had a monumental evolution, bringing unprecedented change to media consumption habits. Almost overnight, online user activity and media consumption changed, which vastly affected digital ad spend.
Show me the money! By 2024, global online advertising spend is forecast to reach over $350 billion.
What’s so special about November 30, 2020? It was only the biggest ever day for online shopping in US history, with over $10 billion in sales. Sales were highest between 7pm and 8pm Pacific time, at $12 million per minute.
Words have power. There is no better proof than a well-written ad.
In an information-overloaded world, it appears that we humans have developed the ability to take in marketing messages very quickly. That might be a reason why short-form video ads are all the rage.
Beauty consumption and the cosmetic market has grown exponentially in the past few years. The global beauty and personal care industry was estimated to be worth US$1.127 billion in 2018 and is expected to continue growing strongly.
At Outbrain, we firmly believe that optimizing for user experience is key to driving long term usage and engagement on the web. We have therefore taken a proactive product-led approach to minimize our impact on publisher page load across our network.
Outbrain actively works on ensuring each user who is exposed to our recommendations enjoys a high-quality experience.
The season for holiday shopping has already begun. In fact, 25% of consumers started their holiday shopping in August or September, as Bankrate reports.
Why should I read The Performance Marketer’s Guide to Navigating Native? Because you’re a juggler who wears many hats within the marketing mix, but you understand digital advertising isn’t a one-trick pony.
The power of discovery vs. Search and Social Discovery & E-Commerce Outbrain’s Native Discovery platform helps e-commerce brands connect with one third of the world’s consumers on the open web, thanks to innovative formats specifically designed for online shoppers.
With endless, ever-changing advertising formats, it can be challenging to keep up. Different specs, different platforms — all with the same expectations to build your brand. Though, a few formats stand out from the popular crowd — the formats we all use across our social campaigns.
Content can promote the sale of alcohol only in countries that allow the sale and advertisement of alcohol. Content must not: Marketers are solely responsible for complying with applicable federal, state and local laws and regulatory guidelines (including age-gating where necessary).
Have you ever visited a website, and then the next day, while browsing online, you saw an ad for the very same website? Congratulations, you were “retargeted.”
It’s no news that every church needs a website to increase its reach and keep members engaged in church activities. However, building a church website by yourself can seem challenging if you lack programming knowledge, and hiring good web developers or designers can be expensive.
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Landing pages are essential for generating leads, selling products, building email lists, and many other purposes that contribute to business growth.
In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.
Want your ecommerce business to grow at a higher pace? You better start using landing pages then. In this webinar recording, our guest, Valentin Radu, CEO & Co-founder of Omniconvert, goes over the most critical aspects of ecommerce landing page optimization, persuasion techniques, and testing.