Some have said 2019 was the year of the rebrand. If you’re jumping in on this trend, there are many moving pieces to manage, and content is one of them.

Among all the jargon in the performance marketing industry, the concept of programmatic advertising is one of the more complex, involving automated exchanges for real-time ad buying simultaneously on multiple networks and exchanges.

Sure, we all know the stats. GAFA combined have a market cap of close to $3 trillion. Nearly 70% of people in the US use Google products every day. There are 2.45 billion monthly active Facebook users worldwide….we get it!

Once upon a time, advertisers had to rely on a singular image and a lonely line of text to fully summarize their brand’s message before announcing it to the digital masses. Well, friends, you know what we say to that? Snooze. 😴

Search engine optimization (SEO) sounds intimidating to business owners and marketing newbies. While it can be technical, and challenging to understand, there are many key components that you can manage and implement yourself.

Thinking of starting a podcast? In this blog post, we’ll show you why this can be a great channel to add to your marketing campaigns, and then walk you through 14 of the best strategies to market your podcast for 2020 and beyond.

Marketing strategies exist so individual brands can stand out. But in an era when many brands, including your competitors, have a strong online presence and are employing the same marketing techniques you use, standing out can be challenging.

The most basic type of content is that which you create as one-off pieces so you have something to share on social media, through email, etc. If you’re not seeing any results from your current content efforts, take it a step further by creating demand-generation content.

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. Especially during times of crisis, as publishers try (and need) to drive higher revenue to maintain the livelihood of sustainable journalism.

Navigating business processes in the new normal can bring many challenges for startup businesses that are aiming to gain more brand recognition. The visibility factor of brick-and-mortar stores, billboards, and posters are no longer the most effective marketing tool to get exposure.

There is a key reason why native video has gained an edge over regular video, and here it is: Native videos are non-intrusive, so they don’t annoy the audience as other ads do.

There’s no denying that content marketing is and will remain one of the essential pillars of success in the way businesses attract and engage customers.

2020, you’ve been quite a whirlwind. For digital marketers, it’s been about making the best decisions and adjusting game plans fast in challenging circumstances.

Acquiring a new customer is more expensive than retaining an existing one. In fact, the longer a customer is retained, the more valuable they become to a business.