Talk about image SEO, and the first thing that usually comes to mind is optimizing alt tags, but there is so much more that should go into optimizing your images.

When you need results fast, making on-page SEO (search engine optimization) changes is often the best place to start.

Share of search might be the most important metric you’ve never heard of. This one, though, strikes me differently. It correlates with overall market share, or at least acts as a leading indicator.

One of the best ways to find new keywords is the Google AdWords Search Term Report. However, it’s not the only way. The Search Term Report shows what search queries triggered your ads and if they are not added as keywords yet, you can add or exclude them right then and there.

Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive.

There is no social media site more misunderstood and underutilized by SEO professionals than Reddit. Reddit got Since Reddit has a reputation for being quirky, with its own, unique code of conduct, and not particularly welcoming to newcomers, many people are quick to dismiss it.

Thanks to advances in high-speed internet and mobile technology, it’s now possible to get online pretty much anytime, anywhere.

SEO is all about conversions. Traffic and time on page are vanity metrics that are literally of no use if they don’t lead to sales. Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue.

Keyword Research Read our blog posts about keyword research to get a better idea about how to optimize your site and plan your keyword strategy. What is Google Trends & How to Use ItGoogle Trends analyzes the popularity of Google searches. Learn 5 ways to leverage it for your business.

This local SEO keyword research guide will teach you how to find what locals search for. So you can make sure your business appears in all the right places. Let’s get started.

The keyword selection process may appear complicated, confusing and time-consuming without proper knowledge of approaching the process. So, we are going to talk here about different types of keywords and how to do keyword research with Semrush:

Most marketers start and end their keyword research with traditional tools. However, Google Trends is a powerful tool to understand keyword popularity over time, create relevant content, and publish them at the right time.

Keyword search volume is a valuable metric in search engine optimization (SEO). It refers to the number of times a specific keyword is searched for in a specific time frame.

One of the obvious questions when doing keyword research is how difficult it's going to be to rank on the SERPs and start earning organic traffic. But one of the most commonly made keyword research mistakes is focusing only on search volume as a method of prioritizing efforts.

Excellent keyword research uncovers the terms, phrases, questions, and answers that are important to your users and customers. Your keywords should also support business goals like getting more pageviews, capturing leads, or selling products and services. 

Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing campaign. 

Staying aware of your competition is a good practice for any kind of business.  A competitor keyword analysis is one way you can gain insight into their digital strategy, so you can anticipate or incorporate their next moves.

Understanding the available opportunity within a specific market allows you to create a dialled in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will show you how to calculate where your opportunity lies by allowing you to:

Keywords selection is an essential part of SEO strategy. Correctly selected keywords largely determine the success of the whole Internet marketing campaign.

Ranking well for common, general keywords is tough, especially if your business is new or small. If you want to increase your traffic and conversions more quickly (and with less effort), using long-tail keywords is the way to go.

It's a hot topic in the industry. Businesses want to know when they're going to see the impact of their investment (and quite rightly so), but SEO isn't like paid media where results can be seen almost as soon as ads are turned on. It takes time to see SEO success. But how long?

The best bloggers don’t only have excellent writing skills. They also take responsibility for their content’s performance in search engines. To do so, you’ll need to know about SEO, particularly what we call “on-page” SEO. 

By now, anyone who uses the internet has probably heard of SEO. But they might not have a full understanding of what it is or how it works. Essentially, SEO is the art of optimizing the content you publish so that your website turns up higher in search engine results.

Search engine optimization ( SEO) is a valuable marketing tool that drives organic traffic — meaning potential clients — to your website. SEO is a must, particularly for small business owners and those running ecommerce sites.

The worst nightmare for a webmaster happens when they find a sudden drop in their SEO rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one.  Every website has faced or will face a drop in rankings in the future.