Off-page SEO is one of the most important parts of a successful strategy. If you want to rank your site on Google and increase your brand's visibility and organic search traffic in 2020, you need to be looking beyond your own site.

You’re probably familiar with “Surround Sound” audio, which refers to the effect generated by multiple speakers configured to create an immersive sound experience, making you feel like you are inside the action. That’s a large part of what makes watching a movie in a theater special!

ClickUp is a highly-rated all-in-one project management solution for teams of all sizes. ClickUp allows marketing and SEO teams to collaborate in multiple views, store company knowledge, and increase productivity. Over 800,000 teams are currently using its robust platform. 

If you follow the right formula to earn backlinks, you can massively improve your website's rankings and authority. But low-quality backlinks can damage your rankings and reputation.

Link building, that ever-important practice of getting inbound links to your webpages via external publishers, has had a storied history filled with some funny chapters and exciting developments.

The most effective search campaigns all require one essential ingredient: keywords. As the foundation for your SEO efforts, keywords serve as an outline for both your site’s structure and potential content.

For some marketers, Google Discover is not part of their digital marketing toolbox. Whereas some are using it to grow their business, this content marketing tool has gone unnoticed to others. But Discover is a remarkable source of web traffic for marketers.

Writing SEO-friendly content that is suited to search engines and to users isn’t always an easy feat. You also need to identify the right keywords and use them in just the right way to align with algorithmic expectations and appeal to users in the SERPs.

You have written a compelling blog post. It conveys your organization’s key messages, speaks eloquently to your target audience, and is backed by current facts and figures. Here is the thing, unless you can get the right eyes on that blog, it is useless — and all your hard work was for nothing.

Question-related searches are a significant part of the overall searches Google receives each day. Internet Live Stats suggests that there are around 3.

When it comes to competitive niches in SEO, food blogging is often at the top. With so many similar recipes, guides and tutorial videos, the competition is fierce. If you are hoping to rank well in the food blogger industry, there is one go-to-expert you have to talk to, Casey Markee.

If you're in the process of developing your content strategy, you need to determine how to divide and conquer your plan. As we have discussed in past posts, you should be creating clusters related to one key topic, developing a pillar page for that topic, and then subpages. 

The first rule of content writing is to give people what they came for, so I am not going to ramble on here about how wonderfully my business is going thanks to all of these content and editing tools.

Over the past few years, content has exploded on the web. Most businesses are struggling just to get in the race, much less keep up. Unfortunately, the ever-growing demand for content doesn't always result in the original quality the search engines (and users) are searching for.

When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in the SERPs and can’t be found is a waste of a page. You won’t get conversions through your landing page if nobody can find it.

What are the critical metrics to measure the success of your content? According to a survey we did earlier this year, 76% of our respondents stated organic traffic. The difficulty is that creating content that attracts organic traffic is the top challenge for 52% of marketers surveyed.

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog.

SEO Copywriting SEO copywriting is an important aspect of your content optimization. Read some tips, tricks, and ideas to help you integrate your SEO strategy within your content.

Hyperlink text markup (HTML) is the backbone of every website and webpage. In backend code, HTML tags indicate how on-page content (including text, hyperlinks, images, and more) are formatted. What users see on a webpage is a direct translation of HTML.

This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO. A meta description is an HTML tag used to describe the content of a web page.

This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click-through rate from search results. URL stands for Uniform Resource Locator and acts as the location of a web document.

To develop an effective search engine optimization strategy, you need to understand the two basic pillars of SEO: off-page SEO and on-page SEO/ technical SEO.

Writing a meta description is often a neglected part of technical SEO. However, writing “something” is typically good enough for most website owners and marketers.

Organic traffic from search engines is arguably the biggest source of traffic for your website. However, the likelihood of securing clicks from users depends heavily on how highly you rank. Search engine optimization (SEO) is used to improve your ranking on the search engine results pages (SERPs).

The ability to get SEO results fast gives you a competitive edge whether you do SEO in-house or as an agency partner. But, like many SEO managers, you may sometimes feel frustrated by factors that slow you down or can seem out of your control.