There seems to still be a lot of confusion surrounding the issue of pagination — what it is, what its real purpose is, when it should be employed, how to implement it properly, should it be combined with a canonical and more.
As Google has evolved from a simple question and answer engine into a service that can utilize machine-learning to provide the best solution for a users’ needs (especially with the introduction of RankBrain), the practice of search engine optimization has to move away from single-keyword applicat
You’ve been working on your website really hard, and can’t wait to see it on the top of the search. However, your content is struggling to overcome the 10th-page hurdle.
What Are Redirects? Redirects send users from one URL to another. The first URL is the one the user clicked, typed in, or otherwise requested. The second is the new destination URL. Redirections work pretty much the same way for search engines.
We’ve all been there, whether we’ve been an SEO for weeks or decades — staring at a website, knowing there are issues slowing it down and keeping it from the top of results pages.
Understanding how to properly use canonicalization and set canonical URLs is essential knowledge for any SEO, and incorrect implementation of these can cause widespread issues that negatively impact your site's performance.
Issues you may face range from losing ranks on search engines to completely losing parts of your website. Ouch. And we’re here to help you mitigate the risks with our website migration checklist.
SEMrush Site Audit is a powerful SEO tool with over 130 checks and a high-speed crawler, which provides you with in-depth information about your website’s health. You can try Site Audit for free — just type your domain name into the form below:
Squarespace’s easy-to-use design has become popular with people interested in building and maintaining their website without an advanced CMS, such as WordPress or Joomla. However, as with any website, it’s important to consider your SEO strategy when developing your Squarespace site.
I very well remember the cold sweat on my forehead when I opened our client's analytics reports in May 2012. I was working for an SEO agency in Germany and traffic of a few of our clients had dropped sharply. It was about a week after Google had rolled out “Penguin”.
Application Programming Interface (API) is a method of gathering raw data from SEMrush without using the standard website interface. Pulling data via an API can be automated, so it is an excellent solution for gathering vast sets of data efficiently.
You have more control over the search engines than you think. It is true; you can manipulate who crawls and indexes your site – even down to individual pages. To control this, you will need to utilize a robots.txt file. Robots.
Internal links are arguably one of the most neglected link building tactics in SEO marketing. Internal links are those that point from one page to another on your site. External links, by contrast, are ones that point to a page on another domain.
Backlinks remain one of Google’s main ranking factors, and the reality is that this won’t be changing any time soon. But it seems like every other month that Google has public discussions with SEOs on Twitter about tactics deemed unnatural or manipulative. Usually, this means guest blogging.
Are you fed up with pouring hours of time into creating content only for it not to earn links? Maybe you are looking for a tactic that can help you to build quality backlinks at scale? But what if things were different?
We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required resources.
Link Building Link building is the process of building links to your website. We‘ll help you with some tips to build links to your site. Should I Pay for Backlinks?Ever wonder if you can pay for backlinks? Check out our handy guide to learn the pros and cons of buying your links.
Many of us are aware that internal links are the secret weapon of many SEOs and that they can help to supercharge organic rankings and visibility. However, we rarely see recommendations to optimize outbound links.
How many times have you heard variations of this statement on marketing blogs and forums? Despite evidence to the contrary, there are still a number of pervasive myths and beliefs about guest blogging, especially when it is used as a link building strategy.
Internal link building can be a goldmine of SEO opportunities that is completely under your control. Do you dig it?
The internet is built on links. Without them, we would have an unorganized mess of disconnected pages that would be difficult to find and navigate. The original BackRub concept of organizing the hierarchy of pages through a citation system was brilliant. But flawed.
In this guide, we're going to teach you how to find backlinks that point to any website so that you can use these insights to power your own link building strategy.
If you want to rank a website on Google in 2021, you can’t ignore the importance of link building and the need to put together a solid strategy that will help you earn high-quality links. In fact, links remain one of the top three most important ranking factors out there.
It’s true that generating backlinks can seem complex, but they remain one of the more effective SEO strategies. We’ll share 8 link-building strategies you can use to improve your website’s ranking. Your website earns a backlink when an external website links back to it.
Whether you’re a SEO professional or enthusiast, you can benefit from using Google’s advanced search operators. Learning how to run an advanced search effectively can help you navigate Google search thoroughly and improve your link-building strategy.