Content marketing might seem like an ambitious strategy for a small business. But the numbers tell us it really is effective, no matter the size of your organization. In this guide, we’ll hear from various content marketing experts working with small businesses.
Content Strategy Developing a content strategy is a big task; we‘re here to make it easier. Read our blog to get content strategy tips and ideas.
Content Marketing offers a tremendous opportunity for businesses to boost their results. By delivering valuable and relevant content to users, you can improve your online reputation, build a community and grow advocates of your brand.
One of the wonderful things about digital media is that there are so many opportunities to get in front of your target audience. For a digital marketing newbie, it can be a bit overwhelming, though!
Setting up a Google Ads campaign seems pretty straightforward and, for the most part, it is. There are some common pitfalls, however, that are easy to stumble over if you don’t know any better.
Paid media used to be pretty simple: you chose your keywords, set bids, drafted your ad copy, added negatives, and tweaked as needed. Over the years, though, paid advertising platforms have become more and more complex.
Dynamic search ads refer to a type of campaign that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. They can be a great source for identifying new keyword options that you might not have otherwise found.
Do you want to bring more visitors and conversions to your site? You know a PPC campaign can help, but you don't want to waste hours of time on research and you don't want to waste any of your money bidding on keywords that won’t give you a return on your investment.
What if there was a way to make your marketing more effective? What if you could get more value for each buck spent on paid search? Do you want a head start on your competition? Then keep on reading.
There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors. There are many advertising programs that can help you earn money nowadays, but the most popular is Google AdSense.
If you are using AdSense placements on your site to monetize it, then it makes sense that you want the biggest payoff possible. Who wouldn’t? You need to be strategic about which niches you write in and what keywords you are optimizing for because not all ads will pay equally.
Banner ads are easy to spot on the Internet. If you’ve ever read a blog or browsed a social media platform, you’ve likely spotted one. PPC marketers use banner ads to grab viewer attention and encourage clicks to their websites.
Social media channels will increase your chances of success. How many times have you seen this phrase across the web? There’s no denying how helpful Facebook, Twitter, Instagram and other platforms can be for your business.
A community manager spends a lot of time saying “thank you.” Talking to a customer about a support issue? We’re thanking them for their understanding while we resolve the problem. Someone tweeted a blog post? We’re thanking them for the share.
Managing multiple social media networks can be tough, and it means that you have to juggle several activities at once. The fact that each network has its own posting rules and the unique audience doesn’t help either.
Experienced social media marketers know the realities of the social media environment well and they realize just what it takes to achieve great results.
It’s a well-known fact that influencers can effectively build awareness about brands and products. With their massive reach and influence, these individuals can help you drive more conversions for your brand.
Every social media manager has a favorite set of tools that help make their job easier. But when a tool is coupled with a Chrome extension, it adds an additional time-saving element that we all need.
Do you want to deliver your company’s message across multiple nations and cultures? Then you must build a global social media campaign that will take your brand here, there, and everywhere.
If you have been reading one of the recent summaries of #semrushchat, you might have stumbled upon a statement that made your world topsy-turvy or at least has raised some feeling of inner protest: a3) Your best content shouldn't necessarily live on your site, but live where the most people in tar
You come up with a great idea for a new app – one you are sure is going to catch on. You pick a great name, work closely with designers and developers, and – finally – pull the trigger. You get a few early adopters, but interest in your new release quickly fizzles.
Feeling overwhelmed with scheduling posts, launching ads, social listening, influencers, and all the other tasks that leave you no time to focus on your strategic goals? Not sure which tasks you should be doing first?
Instagram is one of the fastest growing social media networks. The photo-sharing app launched their Stories feature in August of 2016. The result has been nothing short of impressive, to say the least.
A social media content calendar is an indispensable tool for most social media marketers. It reflects all the critical dates that matter to your business, helps you stay organized and consistent, streamlines team effort, and much more.
As a social media professional, how often do you feel a sense of accomplishment at the end of your workday? If your answer is ‘often,’ you are good.