Reddit is many a marketer's secret weapon used to supercharge traffic and online visibility. Yet, it is often quickly dismissed as a waste of time and resources, thinking that time could better be spent implementing actions on your own website.

Influencer marketing is a big deal. From Instagram and TikTok to YouTube and other platforms, brands are collaborating with popular individuals to reach their network of followers and promote their products and services.

In this week's #Semrushchat, we talked about content marketing promotion hacks with our community and guest Gail Gardner.

Have you created a LinkedIn business page yet? If you are a part of a company, institution, or organization looking to boost your audience and facilitate growth, it is time to step up your game and get one.

Have you ever wished for a platform that could generate evergreen traffic to your blog, even years after your content marketing efforts? (hint - it is not Facebook or Twitter) Well, look no further because Quora is here! It is an effective and mostly overlooked content marketing tool that, when

If you’ve ever developed a social media strategy, you know how important it is to get it right. Social media marketing requires a mix of data-based activities like tracking analytics and creative tasks, such as designing graphics.

Posting as soon as an idea strikes can be tricky. You’re more likely to make mistakes and typos. Plus, you’ll miss out on opportunities to collaborate with other teams. Social media calendars are the perfect solution.

With 2.74 billion monthly users,  Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience. The Business Manager oversees Facebook Ads, Facebook Pages, and other Facebook marketing activities.

Most people use social media every day -- as many as 4.2 billion of us according to Statista. Because of this, it’s not surprising that we also use these channels to make purchases and to interact with brands.

Building an audience on social media isn’t just about distributing content. Flooding your channels with content might earn some attention, but you’ll need to find a way to convert that attention into leads or sales.

Everyone wants to create content that stands out, encourages brand awareness, and is easy to share in the online marketing world. Open Graphs tags are one way to earn more views on social media. These useful tags determine how your link previews appear on social media.

Social Media Need help with your TikTok or Facebook strategies? Check out some of our blogs about social media. How to Create Video Ads that People Won't SkipExplore how to create video ads for YouTube and Facebook with our actionable tips.

Social media ads are advertisements on social media platforms. Running an ad on a popular social media platform is one way to earn views that eventually turn into conversions.  Over 90% of marketers say that social media has improved their brand exposure.

In the second quarter of 2021, Facebook had 2.89 billion users. With nearly 3 million people navigating the platform, small- and medium-sized businesses (and their marketers) have the unique opportunity to capture the attention of large targeted audiences through paid Facebook ads. 

When I ask people why they’re not active on LinkedIn, I get the same responses repeatedly. LinkedIn is for “serious people,” not for me.

What is Native Advertising? Native advertising (also known as sponsored content or spon con) involves creating digital ads that are indistinguishable from other types of organic content.  In the example below, we see a native ad on display in a Reddit forum (r/movies.

Influencers and brands are always searching for the best ways to engage with their audience on social media. New content trends, new formats, and new social platforms are emerging all of the time, but there is one type of content that remains supreme: video.

One, you are running low on time, energy, or ideas for social media content. Two, managing social media feels like a burden and you need help making the process easier. Or three, you’ve invested many efforts in creating content but didn’t get the engagement you envisioned.

The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you have set up. And yet, as time goes on, you notice many customers return to frequenting the coffee shops they knew before you existed.

Chances are you put a lot of effort into your social media marketing. But how do you get your posts to stand out from the crowd? 

Over 30 million websites use Google Analytics. Many of us spend time using the tool every single day. But, did you know there are powerful built-in reporting features and regularly appearing new features you may have missed?

Do you want to be able to see how your site is performing in Google search? Google Search Console allows you to see your site's presence in Google's search results.

Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors.

What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.  Marketing tags are small snippets of code that track user actions and collect data.