This is the first line, with which I must catch your attention and show the article’s value. I have 15 seconds like you do when you create website content for your audience. Did I succeed? Whether you're a new writer or an old hand at creating content, there's plenty to learn about web copy.
Who hates doing chores? Cleaning is boring, ironing, ditto. Well, for many professionals, scheduling content is just as much of a chore as anything else. However, when it comes to content, preparation is key.
Originality, relevance, and knowing your audience are core considerations for making engaging content, though myriad criteria such as length, visual elements, and technical factors play important roles in the formula for content marketing success. That’s where our research comes in.
Imagine you’re a content marketer and your client is in the exciting world of selling world-class travel destination packages. You’ve got plenty of organic traffic, and let’s admit it, the excitement and appeal of the experience almost markets itself.
When people talk about content optimization, they are often referring to SEO. And this is a big part of ensuring that your content marketing strategy is successful. However, this doesn’t mean that you should be optimizing your content specifically for search engine bots.
The world of content marketing is, inevitably, a loud place to be. It can be hard to discover the right community for you. This list of the top 100 content marketing influencers and experts to follow in 2022 is a true digital goldmine of insight, resources, information, and brilliant people.
Picture this. You’ve just started your work week, when suddenly you get two Slack messages. The first one is from your boss: Both of these messages say more or less the same thing. So why is it that only the first one fills you with dread? The answer to that, of course, is tone.
Writing is something everyone does every day. Shopping lists, work emails, and even Whatsapp messages are examples of writing we all do, all of the time. So why are we daunted about writing something longer? Perhaps because of knowing it will be read and dissected by an audience.
How long should a blog post be? Yes—but that doesn’t mean longer posts are always better. In reality, your decision on the length of your blog post should primarily depend on the search intent.
Writing is as much a science as it is an art: Style, message, and impact are all counterbalanced with structure, format, and a data-driven understanding of the reader.
What is the best way to learn? Many think through interactive activities and games. In fact, some of the most memorable lessons we learn are through games. If you want to “grow” your customers into advanced users of your product, gamification can be the creative solution you are looking for.
If your business blog lacks organic visibility and barely registers the footprints of your target audience, you will no doubt be searching for ideas on how to attract them.
What Is Content Gap Analysis? Content Gap Analysis is a process that evaluates an existing content topic and determines if there are any gaps, or missed opportunities, that could be improved.
Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts. Many marketers realize that we are falling short.
What Is Duplicate Content? Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only).
If you've heard it once, you've heard it a million times: content is king. Does this mean that all you have to do is keep publishing blog articles until you build up enough of a cache to make your site a superpower? Not exactly.
Unless you live off the grid, you know the importance of content marketing in promoting ecommerce sites. However, the trouble is that some marketers have the attitude, “If I create content, they will come.” Unfortunately, it doesn’t work this way.
Compelling content is a cornerstone of any comprehensive modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every single day.
Having a solid content strategy is a sure-fire way to get a competitive advantage. There is so much content created blindly without purpose, and this approach doesn't set you up for success.
As a content marketer, you know that providing your readers with a steady stream of high-quality, super-relevant content is an absolute must. But creating high-quality content takes time, effort, and planning. How do you balance those needs and still remain part of the current conversation?
The problem, however, is that such content often gets buried and is rarely revisited and reused. This is an unfortunate reality for some, as updating and repurposing existing content can be one of the most efficient content marketing tactics.
Businesses use content calendars to plan, publish and track their content over time. You’ll have plenty of options to consider when creating or updating your own content calendar. You can also use the content calendar templates below to manage your content production efficiently.
Content is a potent tool for businesses. It allows you to communicate who you are, connect with your customers, and evoke a response. When done right, good content sells. To create good content, you’ll need to develop a content strategy.
Your website content can be anything from universally appealing blog posts to infographics and success stories. But all of these things should be created in keeping with a consolidated plan: your content development strategy.
Within your wider content marketing strategy, knowing how to properly structure your content is crucial.