Marketing Basics Our collection of blogs about marketing basics will help you to get started. Read through some of our posts to learn more about marketing.

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Running a business or working in an organization can be busy and fast-paced. If you’re the one in charge of marketing, driving customers to your website for conversions and sales, it can be overwhelming. One of the best tools you can use is a marketing calendar. 

To compete in today’s highly competitive markets, it’s essential to keep your finger on the pulse when it comes to market conditions, consumer behavior, and emerging trends. This can be a difficult task.

Trend research involves tracking the phrases, products, and content that generate the most interest among your target demographic. Trend research takes the guesswork out of understanding your audience so you can spend more time promoting your products or services.

A buyer persona is a depiction of your ideal customer based on actual data from market research, competitor analysis, and existing customer profiles.  Most businesses have multiple buyer personas, with each one describing in detail what drives them to buy their product or service.

Why is it that some companies always seem to be leading the way: more innovative products, more sales, and a bigger market share? How many times have you experienced a competitor creating a campaign or a product that you were thinking about doing?

An effective marketing strategy underlines business growth, and often its very existence.

Learning search engine optimization (SEO) from scratch can feel daunting. If you’re on a budget and looking for ways to build your SEO skills, we have just the article for you. 

With eCommerce, social media, and online shopping options becoming more and more available and attractive to the everyday consumer, it’s no wonder that digital marketing is becoming a growing, booming industry.

Achieving business growth in 2020 may seem like a lot to ask for, given the ongoing pandemic, global financial slowdown, and lower buyer confidence.  However, within the digital realm, things don’t look as grim.

Many businesses have them to help users understand their products and services. Your FAQ page may also include questions and answers about operating hours, return policies, payment options, or shipping information.

The infographic started to rise as a trend in 2011/2012 when they became popular as linkbait for generating links. They quickly exploded to the point where everyone and their florist was trying to share an infographic that they ‘thought you might want to share’ and ‘please link to me.’ 

Landing pages are an essential part of the user journey and have an important role to fulfill by stimulating a predetermined conversion. With consideration and investment, they can be the powerhouses of your content strategy.

Content Creation Content creation requires research and development before you put words on the page. Get content creations tips and more by reading our blog posts.

What is Content Creation? So then, what is content creation? It is the process of planning, producing, and optimizing content that meets (and hopefully exceeds) predefined goals. It is one that typically covers: Setting measurable goals for a piece (or group of pieces) of content.

Here at SEMrush, we believe that creating the most detailed content briefs possible is your best bet if you have something particular in mind that you’re looking for.

As the lead of one of our content marketing teams and a past freelancer myself, I know all too well that outsourcing content writing can be a challenge.

I have been editing guest posts for the marketing industry for ten years, and obviously, a lot has changed over the last decade.

For some, sitting down to fill an empty page is easy as pie. For others, it’s downright impossible.  The fact is, regardless of how naturally writing comes to you, there’s more to finishing a good article than typing a few paragraphs into a document.

What Is Content Planning? Content planning is how you define what content you’re going to publish, when, and where.

Whether you’re a marketing executive, a content creator, or even just an avid media consumer, you’ve probably already noticed: infographics are everywhere these days. Reading the latest blog post from your favorite thought leader? An infographic is there to support the content.

No matter what your business happens to be, your customers are online. You need to keep in touch with them through different channels and using various content formats.

Businesses and brands have always understood how important it is to stand out. With the widespread adoption of the Internet, many have turned their focus to producing more informative, engaging digital content. Even few short blog posts could make a big difference for your SEO.