While they all serve one purpose, product pages across eCommerce stores can look very different from one another. Some offer fancy and complicated layouts; others opt to keep it simple and focus on having a more significant impact on conversions.
Last year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market.
While there are always new strategies being introduced to increase the visibility of a website, link building isn't going away anytime soon.
If your goal as a content writer is to have a piece of content show up in Google's top 10 results, you have to know SEO best practices and be aware of a variety of variables that could impact rankings.
According to our Content Marketing Survey, 70% of marketers measure their content performance by traffic, 38% on social shares, and 31% on backlinks.
Even if you are already aware of a number of problems with your website, it can be a struggle to maintain its health in the ever-changing world of SEO.
Discover the global online shopping landscape with global data from mobile apps, web, and mobile web. 2020 was full of talk about the inevitable digitalization of our lives — from education to online museum tours and theatre plays.
These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don’t have the expertise or capacity they need to accomplish this.
“Small business is the backbone of our economy”—almost no US president has gone a term without reciting this phrase.
As the world’s largest ecommerce company, Amazon often dictates the rules within the industry, whether it’s the site design, delivery terms, or even pricing. With other e-tailers following its lead, Amazon serves as the golden standard within ecommerce.
As we enter 2021, it’s clear that the face of content marketing is shifting more rapidly than ever. Lockdowns are drastically altering consumer habits all over the globe, and businesses of all sizes are being forced to adapt. The digital space is now a tightly contested marketing hotspot.
Forget sexy startups, head turning unicorns and world-conquering enterprises—it’s Small and Midsize businesses (SMBs), where we find the true beating heart of the US economy. There are approximately 32.5 million SMBs in the States. They account for 99.
In the last episode of our SEO Reality Show, we shared how an agency grew a local artisan bakery’s SEO traffic by 214% in just 4 months.
In the last episode of SEO Reality Show, we covered how one marketing agency went about selecting the most relevant and competitive content topics for their client Edelweiss’ blog. In this episode, we will share how that agency then built a keyword-optimized content marketing plan.
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client Edelweiss from Florida.
The world of internet marketing has grown up a lot in the past 15 years. As our digital ecosystem continues to evolve so do the terms we use to define the many parts that must grow along with it. Enter native advertising and content marketing.
Affiliate marketing is a competitive space, that takes time, effort and of course dedication to get right. If you are looking to make a steady income from affiliate marketing, then you need to avoid a few rookie mistakes and have a firm grasp of the fundamentals before plunging in.
Quora is a great platform for marketers, for a multitude of reasons, including for getting more traffic to your content, for improving your content marketing strategy, for boosting your authority, and more.
How Do You Get More Customers? Customer acquisition can be very time-consuming, but with the right strategy, analytics, and optimization tactics, getting new users can be much easier. Your first step is learning how to get more customers to grow your business - at a cost you can afford.
There are many reasons why you might be looking to find out how much your website is worth, and it can be difficult to know where to begin placing a value on it.
Reporting is a tricky thing that can either make or break your entire marketing process. Whether you prepare a report for your client, your boss, or a colleague, there is always a risk of drowning in the data, drawing the wrong conclusion, and going in the wrong direction.
When it comes to getting found by your customers online, you must use SEO to master the search engines. There are hundreds of ranking signals that help determine search results. These include link structure, keywords, and time on site to name a few.
Have you ever struggled to find someone's email address? Spent countless hours crawling the web to try and find even a hint to how you might be able to get in touch? Finding email addresses can be hard; there is no denying that, but this guide is here to help.
Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for a few uncertain benefits. If you find that a bit one-sided, we’re on the same page. Why should people give away private information?
With 74% of marketers worldwide using inbound marketing as their primary marketing approach, it’s no wonder that marketers across all sectors want to incorporate this practice into their ongoing strategy.