The online space has definitely become extremely competitive. New businesses, platforms, and complimentary services are entering the market almost every day.
E-commerce companies are spending huge sums of money to bring visitors to their site. As per a study conducted by Frac.tl, it was revealed that Amazon spent around $1.35 billion in search advertising in the year 2015, which was a whopping 97% of its marketing budget.
2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies, their strategies, and how it affects consumer behavior.
The number of online shops is growing exponentially, and the competition level facing entrepreneurs is growing with it. Having the best product is far from enough! You can lose customers over the smallest details, so the transactional journey you provide should meet the highest standards.
Ecommerce Ecommerce businesses must offer a seamless solution for its users or buyers. Learn about ecommerce best practices and more by reading some of our blog posts.
The global ecommerce market has experienced unprecedented growth since the start of the pandemic.
Looking to the future, there’s no denying ecommerce will play a major role in business. Beginning in 2020, the COVID-19 pandemic accelerated an already growing ecommerce market by driving shoppers online. But as we adjust to a new world with covid, many questions remain.
This puts the ecommerce entry bar at its highest and pushes existing ecommerce business owners into entering a challenging race.
For any ecommerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs you there, the long-term cost to remain there may not be sustainable. You need the number one spot, and ecommerce SEO can help you achieve this.
Welcome back to the next episode of our SEO Reality Show! In previous episodes, we’ve looked at multiple steps that the expert agency took to increase the Edelweiss Bakery’s website ranking potential, including the process of creating strong blog content and checking for potential technical err
Product descriptions are a key part of running a successful eCommerce business and a good description is your chance to overcome any misgivings your customers may have about spending money.
The following is a recap of the presentation by Aleyda Solis doing the 5 Hours of SEO Webinar. We could not fit every tip and statistic in the recap, so see them all; you can watch Aleyda's part of the webinar here.
Pagination can be a tricky SEO issue when you get it wrong. This is especially the case for an ecommerce site with a large number of products that will no doubt heavily rely on pagination so that users can find what they are looking for.
There’s no better feeling than directly associating revenue with organic search. Some of the biggest SEO wins come from high-ranking keywords with buying intent. But occupying a top position is only half the battle for commercial keywords.
Social media marketing has the potential for exceptional results, and the right tools can help you get them.
Social media and online community managers wear a lot of hats these days, which makes it difficult or even unrealistic to generate a comprehensive checklist of social media tasks.
Ebooks require a lot of investment: researching the topic, writing, editing, designing, and publishing is not a one-day job. However, according to the Semrush State of Content Marketing Report 2020, at least 37% of businesses create Ebooks on a regular basis.
Backlinks are one of the top factors in Google’s organic ranking algorithm, so building and managing a successful backlink profile is a major part of Search Engine Optimization. SEMrush team is proud that our database reached 16.7 trillion backlinks in 2019.
Off-page SEO can be one of the most time-consuming and—let’s face it—frustrating tasks of our discipline.
An SEO score is a metric that shows a website’s overall technical SEO health and indicates how well it can perform in organic search engine rankings. The exact meaning of the metric may differ between various SEO tools.
SEMrush has worked hard for a very long time to try and provide everything marketers, our community, our customers and our fans could need. We take in feedback and create what we are asked for, and we are constantly updating our tools and resources.
If you want to win at SEO, having data to illuminate your results is critical. Without it you’re thrashing about in the dark, hoping your campaigns are working, but unsure which campaigns are succeeding and which are failing.
Content marketing has long been an integral part of almost any digital marketing strategy. At SEMrush we know that content marketing tasks are a big part of the daily workflow of marketing professionals.
People are on Facebook to chat with friends, to see friend's photos, to meet old friends and so on. You can’t immediately start selling your products or services to people who don’t know you.