Key Performance Indicators, or KPIs, are metrics used to measure progress toward a specific goal.
For digital marketing and SEO agencies, there are dozens of tasks that need to be completed every day. As a result, it’s important to have access to tools that can help you and your team meet these challenges, achieve your goals, and save money, time, and energy in the process.
Upselling and cross-selling services to customers are almost givens for any agency looking to keep existing clients.
This guide will walk you through lead generation strategies, techniques, and best practices. Along the way, you’ll find tips, examples, and resources. So you can develop an effective lead generation plan for your business.
Tons of startups are emerging every year, but only a small number of them become large companies. Why? You can do everything according to traditional marketing techniques, but still end up in the middle when the company needs a really big boost.
In 2022, more than 6,100 digital marketing agencies are operating in the United States — and that number keeps growing. With so many agencies offering similar digital marketing services to their clients, developing an agency website that stands out from your competitors is as important as ever.
Keyword research is a vital step in any company’s digital marketing strategy. When you know what people are searching for—and you understand the intent behind those searches—you drastically increase your chances of finding and connecting with the right audience.
Marketing agencies provide comprehensive and professional support for companies of all sizes. However, one of the biggest challenges facing agencies is attracting and retaining customers. There are a few reasons for this.
However, the competition is pretty daunting, and your success rate for winning a digital tender bid is based on your company’s reputation and your ability to write a great tender response cover letter and tender document.
To make things interesting at the get-go, I am not a professionally trained marketer, nor had I worked in any capacity in the field of marketing, in any capacity before.
The last few years have been tumultuous for businesses, to say the least. Agencies looking to help their clients increase their market share and boost their online visibility have been presented with a new and verycrowded digital-first landscape.
When it comes to reporting on the work done, it is often a nervous process plus tight deadlines. But Semrush can help you to avoid chaos and help you to construct your Progress Report! Our My Reports tool lets you aggregate the data from dozens of tools within the Semrush suite in a click.
In 2022, an estimated 571.16 billion U.S. dollars will be spent on digital advertising worldwide. This is a 16.2 percent rise from the $491.70 billion spent in 2021. Companies of all kinds are spending money on digital marketing agencies to do the job for them.
Thinking about starting your own SEO business? Whether you’re launching your own company or simply going freelance, by embracing your entrepreneurial spirit, you could: Best of all, you’ll rest assured that your hard work helps other businesses thrive in an ever-changing digital landscape.
Optimizing our clients' online presence for local intent searches has been deeply embedded in the SEO services we've provided for the past twelve years.
Let’s be honest. Getting backlinks to an e-commerce site has never been easy. Back in the good old days, aside from the tried and tested directory backlinks and competitor monitoring, there were a few ‘techniques’ that you could use to get backlinks.
E-commerce being the buzzword in the world of entrepreneurs, it is inevitable to hear of new e-commerce ventures coming up each day. E-commerce has emerged as the favorite business option for entrepreneurs.
Ecommerce Ecommerce businesses must offer a seamless solution for its users or buyers. Learn about ecommerce best practices and more by reading some of our blog posts.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.
Have you ever conducted an e-commerce website audit? Do you want to become a pro at it? For an e-commerce business, auditing is the most important thing. Audits help to get an overview about the performance of the business as well as detailed insights on a number of issues.
Why should you implement SEO best practices to improve sales in your ecommerce? According to statistics from Fortune, Google and Facebook hold the largest share of the digital ad market, splitting 2015’s advertising revenue of $60 billion into $30 billion for the search engine giant and $8 billion
How many times have you wondered about the most suitable content types for your e-commerce business blog? I guess there is no need to convince you that every website needs a blog.
The success of any business relies on sales. More sales equal more profits. Thus, businesses attempt to boost their sales any way they can. However, most of them go about it all wrong.
It is not only the way of shopping that has changed due to the evolving web trends but how people do the comparison of the things and make a decision to buy or not, has also changed a lot.
Did you know? Nearly 8 out of 10 Americans are now shopping online. About 79% of U.S. consumers find what they want and order them via the Internet.