Today we continue our look at Fitness Fanatics and explore the potential of influencer marketing as a strategy to target this audience.

Traditional networking activities on social media like sharing posts or photos with friends may still retain an important role, but our data shows that other more purpose-driven activities are increasingly taking precedence.

We’ve seen before that Celebrity Networkers are an image-conscious group who value keeping up with the latest fashions and trends. They’re impressionable to ‘cool’ brand campaigns and products that can boost their social standing and make them feel respected by their peers.

Are the most engaged social networkers the most receptive to influencer marketing? In a nutshell: yes, the more time they spend on social media each day, the more receptive users are to influencers.

Bringing this week’s influencer marketing focus to a close, today’s chart looks at the frequency of online reviewing among internet users who are receptive to marketing through influencers.

In another addition to this week’s preview of our special study on eco-conscious consumerism in the UK and U.S., today’s chart explores the measures taken by internet users in their shopping habits to improve their impact on the environment.

21 years have passed since the first iteration of a social network in the late 90s with Six Degrees. Today, social media is a very different place.

The popularity of influencers as a marketing medium shows no signs of slowing.

The roots of the social media phenomenon as a societal paradigm are fascinating. In the late 90s, the dispersion of the internet and home PCs became the new means of communication, and provided inspiration for experimentation with how we as humans connect and express ourselves.

Arguably the most crucial part of a marketing campaign is the messaging it uses. Why? Because no matter how amazing your campaign is, or what channels you use to promote it, if it doesn’t resonate with the consumers you’re trying to reach, it won’t work.

Independent agencies pride themselves on being different. This point of difference is often what prompts the world’s leading brands to turn to them for creative and strategic expertise.

The pivot to video has been a huge trend in media, advertising and publishing landscapes over the past few years. It’s been driven by a perception that video – especially mobile video in short-form – is the heartland of digital content.

With 2018 swiftly wrapping up, all eyes are on the crucial trends for the year ahead. As always, social media is a topic on every brand’s mind – and for good reason.

Ecommerce personalization is about creating individualized interactions and experiences for users.

It may be simpler for marketers to segment consumers into easily separated ‘generations’, but there’s always the risk of generalizing traits in such a way that meaningful learnings become diffused.

Product suggestions are an ingrained part of the ecommerce experience. With the up- and cross-selling opportunities that a good system can provide, a thoughtful ecommerce experience is invaluable, as Amazon’s paid search and display advertising strategy has shown.

In the digital era we’re living in, there are more ways than ever to watch our favorite video content.

The social media industry has faced a bit of a reckoning over the past few years.

Markets are becoming overly saturated, which means competition is rising. It also means the rapport between small agencies and their clients is changing.

Influencer marketing is rife. But for good reason. For retail brands looking to profit from this prolific marketing trend, the future looks bright. But why are the returns so great?

It’s been a good year for food porn.

Retail spend around the world is peaking. Last year, according to Mastercard Advisors, consumers spent a record $853 billion dollars, with ecommerce sales achieving the most significant growth rate in over a decade – 18% year-on-year.

Social media has transformed the entire sales funnel on a global scale. Accessed anywhere, anytime – thanks to universal smartphone ownership – the original purpose of social networks has evolved.

Affluent consumers are a lucrative audience for brands and marketers across a range of industries. These wealthy consumers are very brand-aware and are willing to pay more for premium products, so it’s little wonder why brands are keen to understand this audience more deeply.

With agencies getting more project-based work than ever, it’s increasingly important for strategists to be writing more robust creative briefs that get creative teams up-to-speed quickly.