As a growing population Hispanics are a vital audience for more brands than ever before. Our quarter-year data set provides the very latest view on how to reach them with impact. Here we uncover fresh insight into digital behaviors and the path to purchase for Hispanics in 2019.

It’s clear that social media is more popular than ever, and finding new audiences as it matures. What is less well known is why we are spending time with social media apps.

As a word-of-mouth tool for the digital era, social media has powerful potential to influence consumer decisions. Yet in the West it lags behind the global average when it comes to actually making a purchase. Why?

Get to know the online consumer journey at a deeper level with our global report on the ecommerce trends to know. What are consumers likely to do, and which type of device do they prefer? Find out exactly how your customer prefers to shop.

Nowadays social media is used by nearly every age group, and they're all highly attractive to brands. To target consumers of all ages effectively, you need to know not only which platforms they spend their time on, but what they’re doing, and why.

Social media usage is practically universal - yet it's accessed and used very differently around the globe. Discover the different reasons for using social media across the world.

No two consumers are the same, and among the biggest reasons for our differences is the cultural backdrop in which we live our lives. Getting closer to specific insight into your target customer and the regions they live in is the key to successful local marketing. Our guide shows the way.

We are seeing unprecedented change to consumer experiences, fuelled by digital technology. Get our report on the big changes to look out for this year. Learn about the ways in which our world is changing profoundly - with the impact of accelerated trends.

Are you wondering how the consumer landscape has changed in the US? Need to know the ways consumers in the US behave and interact with brands?

The most effective brands know they need to stay on top of customers’ social networking needs. To engage your community, and delight consumers through social media activity, knowledge of behaviors and trends is key.

What happened to social media behaviors during the coronavirus crisis? More importantly, what are the reasons for the shift - and how has the landscape changed?

In these turbulent times, our shopping habits are in flux. While buying online now has broader appeal, we’re also reworking our attitudes to bigger purchases. Yet, the picture of change is diverse.

Get the Global Media Intelligence report 2020 from Emarketer, with GWI data, to track use of traditional and digital media across the globe. Explore exactly where and how quickly changes are happening - and where behaviors haven't altered much.

Did you know? Reasons for ordering fast food from brands like KFC, McDonald's and Subway vary wildly - and if you know your customer’s motivations, you can foster a better relationship with them.

Want to know exactly how and why your consumers are using social media? The best place to start is with the latest insights on what different generations are doing. We've collected a sparkling summary of social media stats to help you know the true picture.

With more than ten times the wealth of Millennials, the baby boomer generation is one for brands to watch. How can you ensure you’re appealing to their changing needs and tastes?

Stuff. People love to buy it. People love to sell it. Whether it’s a service, clothes, furniture, you name it, the online gig economy is becoming increasingly important in day-to-day exchanges.

In these turbulent times, our shopping habits are in flux. While buying online now has broader appeal, we’re also reworking our attitudes to bigger purchases. Yet, the picture of change is diverse.

Heavy hitters are investing less in agency relationships and focusing their research efforts in-house instead. But why is this shift happening? Our infographic shows the ins and outs of in-house research, how to go about making the change, and why it may be a smart move in 2022.

Despite being the home of the original social media giants, Americans aren’t the most active users of their networks. This makes it even more crucial to know why they're on social media, and what they're doing there.

While agencies are here for the long haul and play a crucial role, heaps of brands are looking to inhouse their research. The consumer world is moving fast and being able to plug into instant insights is the dream.

Not all consumers are the same. That's why insight into behavior and purchase preferences are so important to brands. On social media, this is more true than ever - as new users sign up every day, and social media shifts again.

Let's be honest: it's a tough time to be an agency. There’s still plenty of business to win – even from those who don’t yet know they need to invest. To help you through, our guide to winning pitches with data will give you the edge.

It’s a tough crowd out there right now with companies feeling the pinch and new talent hard to find, it’s not easy to boost your business. But fear not, we’re here with plenty of advice, backed up with super accurate data of course, to help your agency grow.

Got ambition but struggling for growth, and short on time? We hear you. Budgets are being squeezed, and it’s all about how you can offer the best ROI with less resource. Fear not, 2022 is the year of working smarter, not harder, and we’re here to show you how.