It makes no sense to deny that Facebook is the most influential social network that has ever existed. Created in 2003, the platform has grown from a group of a few hundred users into a channel for communication, political movements, and marketing where nearly three billion people have accounts.
After establishing itself as one of the best outreach platforms around, TikTok continues to grow as a super convenient content-delivery machine.
Today’s brands face many more marketing challenges than those before them. Not only due the number of stiff competition, but because modern consumers can be a pretty demanding bunch. Not only are they pickier, discerning, and difficult to pitch to – they are also hard to track down.
If you’ve been enjoying the sound of your own voice as it booms across social networks for far too long, well, don’t be surprised that no one is listening. Social media users are tired of marketing broadcasts and generic brand messaging.
We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have.
Instagram is a platform that’s dominated society and everything in it, especially within the last decade. After ranking second as the most popular photo-sharing app among American teens last year, it’s time businesses took advantage of this social media soar.
No brand wants to find themselves in a crisis, but all brands need to be prepared for it. The better planned you are, the more easily you can manage the situation and come out better on the other side.
How good is your brand monitoring strategy? You know monitoring is crucial to managing your brand online. But are you doing it right? Is your strategy effective?
You just poured everything you had into a piece of content. And it's epic. After all that work, you want to make sure it gets seen by as much of your target audience as possible.
Start sending better Tweets. Everybody's marketing on Twitter these days. With all that noise, it feels impossible to make a dent.With our free checklist, your tweets will have the impact you need them to.
Download Mention's free cheat sheet to improve your Facebook marketing overnight. You already know how Facebook works. Everyone you know has had an account for the last 10 years.
If you want to make Instagram work for you, you need the right approach. Our checklist gives you the 8 most important factors for good Instagram marketing. Download it now and start selling yourself on Instagram.
FREE GUIDE Social listening can help digital agencies overcome the many challenges faced today and get the most out of your client relationship to continue growing your business. AGENCY CHEATSHEET So you're an agency. Use the checklist below to build out your social listening plan.
For content marketers, writer’s block can hit at so many stages of the process - anywhere from campaign planning through to promotion. But never let it stop you from getting started.
Everybody is using SEO. How will you outrank them? SEO rules keep changing. Your strategies need to, also.
When it comes to finding your audience online, you need to go where your audience is. But how do you actually find the users you should be talking to - and keep them interested?
Does your digital marketing agency's tool stack need updating? Smart agencies know the value of good marketing tools. They help you save serious time and provide better advice to your most important asset: your clients.
Learn the differences between monitoring tools, and how to choose the best one for your brand. What's the best monitoring tool for your brand?
Is your marketing tool stack feeling too...stacked? Boy, do I know the feeling. Wishing there was one less password to remember and one less tab open in my browser...
As prospective students rely more on online search and peer recommendations to make decisions for schools, your college fairs, brochures, admissions advisors, and campus visits have to move online, too.
Never again feel taunted by the blinking cursor of a blank Google Doc. Sometimes the hardest part is getting started. At least, when it comes to creating content.
Get Mention's new ebook to easily improve your digital marketing. Learn how agencies can use monitoring for better digital marketing.
Get Mention's new ebook How Influencer Marketing is Perfect for Digital Agencies. Easily improve your agency's digital marketing. Your clients need the best digital marketing strategy. They need you to grow their brand and reach new, motivated customers. You need to deliver.