TikTok was already an important social media platform before COVID-19, but its popularity has shot way up during the pandemic. TikTok added another 12 million unique US-based visitors in March 2020 alone, and crossed the 2 billion download mark in April.
It’s official: Instagram is making its new Link Stickers available to everyone. That’s right, everyone—10,000 followers NOT required. You might have heard by now that Instagram has removed the swipe-up feature and replaced it with Link Stickers.
Are you a marketer wondering whether your brand should be on TikTok? TikTok marketing is quickly becoming the next high-priority item on every brand’s social marketing palette.
How many leads have you acquired last month? Was it satisfactory? Ummm…can’t say. Although, the majority of U.S. consumers are active on one or more social media platforms. (Source: Gartner) This doesn’t make sense.
Home Blog Social Media IGTV: What Is It and How Can You Use It? Let’s be honest. Social media is already a part of our everyday lives.
Community management is one of the hottest topics in the marketing industry. However, businesses, mainly medium and large ones, struggle to scale and automate day to day activities and, most importantly, maintaining community growth.
If you’ve been on YouTube for at least a year now, then you might have heard — or in fact, not heard — that Google has completely severed the connection between YouTube and Google Analytics as of February this year.
Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.
Millions of brands use Instagram every day, engaging with their fans and driving brand awareness. From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence.
It all started in 2010, when a 27-year-old Kevin Systrom, a Stanford graduate, quit his job and launched Burbn. Kevin had a seed funding of $500,000 for his startup. Over time, he changed Burbn to Instagram.
Content is king, of course, but what’s next? Imagine spending hours on Instagram posts, stories, Reels, and live streams, but how can you convert these content efforts into sales? Unfortunately, a large number of companies cannot answer this question clearly.
So, you’re interested in using polls to drive audience engagement and show your readers exactly what you have to offer when it comes to answering tough questions. Now, you want to get a sense of the advantages of using polls as part of your social media strategy.
You put a lot of effort into your social media campaigns. But, how would you know if it’s working? Well, you could try measuring your social media Return on Investment (ROI). But how will you measure social media ROI? Isn’t it too much work? Don’t worry. We will make it easier for you.
You may have heard by now that Instagram has added an Instagram Reel Ad feature. And with it, your Reel Ads will be placed in the most popular places for Reels content.
With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In fact, over the next year, Instagram users are expected to increase by 11% in the US alone.
The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree: influencer marketing isn’t going anywhere. Most believe it will continue to grow exponentially in the coming years.
Over 4.57 billion people use the internet with 500 million of those viewing Instagram Stories daily — that’s half of the social media giant’s user base actively viewing and discovering new brands. Yours could be one of them.
YouTube is undeniably one of the most popular social networking and video-sharing sites on the web today. With over a billion users and counting, it’s no wonder that many people want their YouTube channel to kick off with a bang and get a ton of views.
It’s no secret that advertising is essential but expensive. Getting a good return on investment is critical and is one of the most essential metrics for anyone investing in social media ads.
Social media defines and drives today’s discourse. Social media platforms lay out unlimited opportunities for brands and businesses to interact with their market, curate their public image, and win over new customers, even loyal fans. According to statistics by Smart Insights, 58.
To say that TikTok is the new black, especially for Millennials and Zoomers, would be an understatement. This social media platform has gained unprecedented popularity over the last couple of years.
Every brand wants a business that runs smoothly without roughing out a PR crisis. But, the reality is that businesses will always encounter struggles — it’s more or less part of the ups and downs.
Everyone needs a source of energy to sustain life and stay productive. A person needs food, cars need fuel, Instagram influencers need likes, and businesses need leads. But to get such “nutrition”, you need to constantly act: buy food for cooking, come to the gas station, write posts.