If you’ve been tasked with an event marketing campaign, or you’re curious about running an event for your brand, there’s a lot you need to know.

You should always be on the lookout for innovative ways to communicate with your audience. Don’t let your content strategies go stale by sticking to the same types of content year after year. Audiences and consumers expect brands to evolve, grow and expand their communication platforms.

Every business owner wants their brand to be strong, memorable and impactful. But what does it take to reach that level of branding legacy? Well, it involves living up to authentic core values, building meaningful differentiators, and strategically leveraging consumer and market data.

There are many kinds of content that can be shared on social media, from blog posts and case studies, to photographs of the products you sell. The general rule for sharing content online is 80/20.

Want to create a product catalog? Good call.  The best part? With everything that you learn today, you’ll be only a template away from creating a visually engaging product catalog. 

Looking for a Canva alternative? Here’s a list of 8 Canva alternatives (both paid and free) to help you create designs that stand out: Visme, Adobe Spark, Design Wizard, Easil, Snappa, Crello, Stencil and PicMonkey.

Coming up with a presentation topic idea that's meaningful, relevant and has a creative angle can be tough. If your teacher or professor just assigned you a presentation, and also asked you to pick your own topic, you're in the right place.

The first Lumen5 alternative on our list is Visme — a design platform that’s more than just a basic video maker. With Visme, you can create bite-sized (and branded) videos for all kinds of topics and purposes.

Infographics are now a popular and common way of getting across a lot of information in a short amount of time. The combination of images and text, when used correctly, can educate the reader in all kinds of topics and issues.

People use the platform not just for entertainment purposes, but also to find solutions to their day-to-day problems — this makes YouTube a gold mine for visual creators worldwide.

Everyone knows that a free ebook is one of the best lead magnet strategies for businesses of any size. But did you know there’s a whole other ebook world where you can ? Look at the data visualization below and how ebook sales have exploded in the past few years.

To stand out in the midst of ever-increasing startups, you need an impeccable branding strategy for your new entrepreneurial venture.

I’ve got some good news and some bad news for you. Let’s start with the good one first: YouTube users watch 1 billion (!) hours of content daily. Meaning: there’s a vast audience pool you can tap into.

The average person spends more time watching videos online than reading text or looking at images. In fact, video accounted for 73% of all online traffic in 2016—meaning that when someone’s on the internet, there’s a high probability they’re watching a video.

If you’re among these marketers, you’re in the right place. Because in this guide, we’ll walk you through 12 proven lead generation strategies that are sure to drive leads your way.  Most of the time, the problem isn’t in the tactic like the majority of us assume.

Many of us have fallen into the trap of complaining about long hours at the office, but the truth is that “working hard” does not always equate to working intelligently.

Can a font influence decision-making, emotional reactions and predetermined actions? It most certainly can.

What makes a logo great? That's a question every business owner asks themselves when embarking on a branding strategy. The answer to that question isn’t exactly simple, but it’s also not unattainable.

As a marketing professional, you must be well-acquainted with the term marketing collateral. It's the type of digital or printed material that businesses use throughout their sales cycle to achieve marketing objectives. 

Marketing funnels serve businesses of all sizes holistically. They visualize the path customers take before purchasing your product or taking the desired action. Developing your marketing strategy with the funnel in mind can put your business in the driving seat for success.

Some of the best animation software in the market are Visme, Crello, Adobe Spark, PosterMyWall, PixTeller, Animatron Studio, Biteable and Animaker. In this guide, we’re going to explore these options and more to help you find the best animation software for your business.

Static presentations are all well and good, but why not create animated presentations with vibrant and eye-catching designs? Using an animated presentation software will help make your presentations shine and stand out from the crowd.

According to Content Marketing Institute’s 2021 B2B Content Marketing Report, 60% of the most successful marketers have a documented content marketing strategy. If you want to improve the success of your content marketing (or overall marketing in general), you need a plan.

Have you ever read reviews online before making a purchase? Maybe you’ve followed a brand on social media because you appreciated the jokes and memes they posted. Or perhaps you couldn’t resist the newest product created by your favorite online retailer.

Your brand is the identity of that magical thing you have to offer the world. Your great idea turned into a business, your startup or home-based hustle. Regardless of how your brand came to be, you’ll need social media branding to make it grow. There’s no way around it.