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Every content marketer wants people to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources.

While painters and sculptors create the art, museum curators select the pieces to include in an exhibit. The best curators understand the museum’s mission and audience and choose stories to create an experience that will draw in and engage visitors.

An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with the creator, immerse them in your brand and get their buy-in as a partner.

Have you ever heard a sales leader or business exec disparage content marketing or wonder about its business value? They believe the myth that content marketing is some nebulous, feel-good, unmeasured thing that gets told too often.

Asking high-quality blogs to link to your content is a frustrating – and poor – link-building strategy. You spend a lot of time sending the volume of pitches necessary to acquire a few, if any, backlinks.

Consuming great writing is like listening to a singer. If the performer makes an emotional connection with me – even though they miss a few notes – I eagerly lock into the rest of the song and anticipate the next performance.

One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.

Without a written strategy, your brand’s content marketing won’t reach its potential. Think about it. Without a written strategy, you are like most content marketers, just not the most successful ones.

I knew creating content from original data was one of the best ways to attract links and exposure with little promotion. But I always thought it was expensive … until I had a chat with Andy Crestodina from Orbit Media. The catch? You have to be clever.

Transform the way your business explores and presents data to internal and external audiences. Create interactives that your clients can easily edit, publish and refresh with new data.