Anyone running a local SEO campaign has run into a particular problem before. Before we can even begin to set up our rank tracking, we need to determine if a query even has local intent.
The following is a recap of the presentation by Greg Gifford doing the 5 Hours of SEO Webinar. You can watch Greg's presentation here.
If you work in local SEO, you know that dealing with spam on Google My Business is going to be a constant battle. This is especially true if you work in industries like: We need to understand why Google My Business spam is so rampant.
Every small-to-medium-sized business, or the agency working on behalf of a small business, has one central goal with local business SEO: to get more leads. Ranking in Google Maps and local organic search is an important part of getting those leads.
Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page.
For local businesses of all kinds, maintaining an online presence – especially on those platforms where your target audience might already be looking for you – is key. The ways users search for local businesses are varied and are not limited to performing a Google search.
Digital marketers and SEO pros are always generous with knowledge and expertise-sharing. But it’s one thing to read a blog or watch a video about SEO. It’s another thing to see real SEO experts offer actionable and specific advice on an actual site.
Local businesses have a unique challenge when it comes to marketing. While you might think that online marketing for local businesses should be easier because they operate in a smaller area, in fact, it is often the opposite.
I am sure you will agree when I say, optimizing your ecommerce website for better mobile experience is significant to boost conversions. After all: Mobile devices capture 65% of the total digital time, worldwide. Mobile devices account for 51.
Having a good mobile version of your website today is absolutely necessary. Since Google announced that it had started experiments on shifting page indexing to mobile-first, there has been a lot of talk and tons of speculation.
SEMrush and Ghergich & Co. analyzed 10 million mobile keywords and dissected 1.3 million featured snippets on Google. With the results of this study, we hope to arm you with a data-backed approach to unlock the potential of Google featured snippets on mobile.
Search Engine Optimization (SEO) has proven to be one of the fundamental building blocks of the digital marketing niche. Almost every online business implements SEO strategies to boost their online visibility and improve search engine rankings.
The big push from Google for webmasters to develop their sites in a more user-friendly way by making site speed a core consideration has been huge over the past few years.
If your site is slow, you are losing business. It is as simple as that. The speed of your website has a direct impact on SEO and conversion rates. Not taking the time to make improvements can be a costly mistake.
Page Performance Worried about your page speeds or want to know more about content delivery networks? Check out our blog posts about page performance for more information.
Websites need to be fast to maintain competitiveness and provide a good user experience to maintain high pageviews per visitor, reduce bounce rate or shopping cart abandoning rate, and improve search engine ranking.
Content relevance refers to how well the information on a page relates to a search query. While keywords are important, it is important to remember that Google is looking at the intent of every search query and provides the content that will match that intent.
La première grande mise à jour de Google de 2021 se profile à l'horizon. La mise à jour des Statistiques Web principales (Core Web Vitals) est englobée dans la mise à jour de l'expérience de page comme indiqué dans le blog de Google en mai 2020.
If you’re an online seller or work with an online retail business, it’s very likely that you use Shopify. Shopify is a handy platform that makes running your ecommerce business online easy. We’ll also explore how the Site Audit tool can help you maintain your sitemaps and spot any errors.
Thanks to Google’s Core Web Vitals update, page load speed has become an important factor with SEO. One of the ways you can improve your web pages’ page load speed is through the rapid loading of images and other content.
We have all heard the Idiom "Slow and Steady Wins the Race." However, when it comes to search engine optimization, fast page speed and site performance are key factors to success in the e-commerce world.
Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses.
In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note, these are all paid UK platforms. The four platforms considered for this article are: feefo.com ekomi.co.uk trustedshops.co.uk trustpilot.
Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.
Written content, or text, appears in most online marketing channels and in many different ways. Having a methodology for analyzing text is essential, and while it may come in an array of forms, there are structures and patterns that can be used to standardize the analytical process.