We would like to begin with some stats. Surprised? You shouldn’t be! After all, every time you want to buy a certain product or service, you first ask a friend or family member for a recommendation or scroll through online reviews, right?

In this modern world of market saturation and information overload, it has become more important than ever to understand your customers and their needs.

Spreading the word about a new product or service is one of the main goals of any business. However, with so many different forms of communication available, companies are often faced with the dilemma of picking the apt communication channels.

Some movies are so awesome that they make them twice. Or thrice. Or even more than that. There are so many movie remakes, and that’s probably because well-established things have a much greater chance of succeeding. After all, they have already garnered a huge audience.

An excellent marketing strategy paves the foundation for a successful business. As factors that affect marketing are always shifting, marketing trends help us understand what tips and tricks work at a given time in the industry. But let’s be real, not everything is certain.

Managing a business is no easy task. According to the U.S. Bureau of Labor Statistics, around 20% of new businesses fail during the first two years of opening while an astounding 45% fail during the first five years.

Let’s suppose that you want to begin an email marketing campaign. You took the time and effort to create a coveted email list and then crafted the most wonderful email. You hit send and you realize that most of your emails weren’t even seen by your prospects.

If you’re an email marketer, we know that metrics like open rates, click-through rates, and conversion rates mean EVERYTHING to you. We also know that you are always testing ways to grow these metrics.

Once upon a time, there was a businessman. He used to stay really unhappy because he wasn’t able to come up with new and fresh content every day for his website. He tried to create content from the scratch, by writing blogs and reading extensively from other resources.

If you’re a graphic designer, then you already know that the world of design is constantly changing. New designs, new trends, new techniques, new tools…the list goes on and on.

Won’t it be cool to use all your knowledge and content in a way that could provide value to people, keep your website visitors around longer, improve your email open rates and turn people into fans? The best way to do that is by creating a toolkit.

Email marketing is getting exponentially bigger and bigger each passing day. And it’d be quite mindless to not leverage it to grow your business because people love emails!

Your website is your digital storefront! It is proven – 75% of consumers base their opinion of an e-commerce website on design alone. Website is what grabs attention and entices your customers to venture within what your brand offers.

Email marketing has taken the world of marketing by storm. Companies are using email campaigns as a means to generate major returns. And this is backed with enough proof:

If you work in e-commerce, you know that there is a very thin line between offering useful content while encouraging people to visit your website and actually convincing them to make a purchase.

We’re living in an evolving, attention-seeking, and easily distracted world. People are constantly bombarded with ads, messages, and more every second.

Did you know that 81% of B2B marketers use email newsletters for content marketing? If you are wondering why marketers are so interested in email newsletters, then the simple explanation is that emails work!

If you’re here, then chances are you already know how immensely important email marketing is to your business. With over 144.8 billion emails sent each and every day, email marketing very evidently proves to be one of the most popular channels for business communication.

Being an entrepreneur or a business owner is never an easy job. And the fact that there are way too many things happening in the business world doesn’t make it any easier.

Your subscribers join your email list to receive content that adds immediate value to their life. However, the problem is, offering content that your customers or users find useful isn’t enough anymore. You need to offer your content in a visually appealing and organized manner.

According to stats, an average office worker receives 121 emails every day. This includes emails from people they actually know, promotional emails, cold emails, and more.

The first clickable advertisement hit the internet in 1994 and since then, digital advertising has become one of the most important channels for businesses around the world! The reason is quite straightforward. As of January 2022, 62.

Whether it is to increase brand awareness, improve sales, launch a new product, or declare a collaboration, email marketing always helps! Needless to say, it’s not something you can ignore or push to the side.

Here’s a fact: roughly 306.4 billion emails are being sent and received each day, and this figure is expected to increase to over 376.4 billion daily emails by 2025. This makes email marketing one of the most popular channels for business communication.

The word ‘ethics’ or ‘ethical’ is one that we hear being tossed around every now and then. It pops up during arguments, debates, and discussions, and seems to be a major element governing our lives. So, what does ethics mean?