Starting a blog from scratch can be tedious. From coming up with a blog name and finding a hosting service to writing and optimizing content, blogging is hard work. However, just like most things in life, technology makes it a bit easier.

Every company knows they need to be on social media, from the smallest independent store to the biggest multi-national brand. Getting the right tools to evaluate social media means that you can benchmark your efforts and figure out the best tactics.

Instagram is probably the best social media platform nowadays. With over 1 billion monthly active users, it’s hard to argue otherwise.

Would you believe me if I told you that 65 percent of a company’s business comes from its existing customers? Yes, it’s absolutely true!

If I told you that the most significant thing about your Instagram account is your Instagram bio, will you believe me? Forget the images and captions, the compelling stories, and IGTVs that are insightful.

There is this tiny but profound shift in mindset that has turned our industry upside down. Competition is not something that causes fear any longer. Marketers, in truth, are now encouraged by their rivals. In your room, getting other players validates that there’s a demand for what you offer.

One of the most cost-effective marketing strategies requires using your current clients to spread the word about your brand. The issue? It isn’t always an easy task.

We are living in an era of change and evolution. New markets, businesses, and companies are emerging every day. What does that mean for all businesses? It means that competition is inevitable. Hundreds of companies are competing for the same consumer base and target audience.

We all know the feeling of liberation when we change career paths to start freelancing. However, a year or two later, you feel trapped in a rut. Your sales may flatline, your customer base may stall, and you may tend to feel the same every day.

Instagram can be an incredibly influential channel when it comes to showcasing your brand and goods, but a lot of advertisers actually do not leverage the network to its fullest capacity when it comes to bringing traffic to their websites.

We think it’s fair to say that content runs the internet. From Googling your favorite restaurants to watching product reviews on YouTube, people discover new products and services via the content they consume online.

Did you know that global e-commerce revenue is expected to grow $6.54 trillion in sales by 2022? Unbelievable, right?

We use GIFs almost every day in our regular conversations on texts, but wait, did you know the full form of GIFs? That’s right, get ready to be amazed by the full form of GIF too, after Google, NEWS, and Computer! GIF is an acronym for Graphics Interchange Format.

The internet has changed the business world upside-down. The first-ever documented online purchase was done about 25 years ago (1994). Since then, shopping online has turned into a multi-billion dollar industry. In 2018, an estimated 1.

As the digital age has led to a greater need for visual content, the photography industry has become a competitive and prosperous business sector.

Personal interactions feel all the more special to everyone. But without them, we are left with pictures and videos of friends and families to live by. The importance of videos has grown over time making it a separate field in today’s era.

Remember the time you found a really amazing blog post on the internet? You planned on reading it later, but then you could never find it.

Believe it or not, content is one of the most influential forms of communication on the planet right now. Writing content is an immortal technique to mark your online presence.

Content is both the engine and fuel of marketing. The best way to keep your business on a higher note is to find and share relevant content with the audience.

Nobody is the same in the world. Someone might be really good at one thing and bad at another, while someone else might be the exact opposite.

If you have an online presence, odds are, you’re on the Instagram bandwagon at this point – and for good reason. Instagram is an awesome marketing tool for any business, and it’s a great way to showcase your products and get people talking about your brand – without breaking a sweat.

Do you believe that every minute the space outside is expanding? Okay, wait! Let’s bring something more believable into the picture.

The mention of the word ‘curation’ brings a lot of cool breeze in! Think of an art museum where the best art from all over the world is kept in a place to awe people.

We are living in the digital era. With the growth in science and technology, information is accessible in seconds. Think of any topic and you’ll find information about it on the internet.

Many industries are moving at a moderate pace, and they’re using books and magazines as valuable sources to learn strategies, methods, and trends in their industry. But, that’s not the case with the digital marketing industry.