You’re just one step away from growing yours. With 25+ years of experience as an online marketing consultant, I have learned how to get amazing results like no one else.
Meg is thorough and fantastic. Clearly very knowledgeable in her area. Grateful to have her help!
In the offline world, the best time to engage a potential customer is when they come to you. You already know that they are curious about your business. It’s your job to make them feel welcome, figure out their needs, and clearly explain how you can help them.
The only thing standing between your well-crafted email and your subscribers is a great subject line. We'll share our guiding principles to writing effective subject lines and provide tips that will help you improve your open rates.
Most of us are not trained designers. We might have great content ideas for our next email campaign, but don’t always know the best way to design it.
The final piece to the email conversion puzzle is to give your readers a compelling reason to click. If you've read the previous chapters of the Ultimate Guide, you know how to write effective subject lines and content that clearly communicates your message.
Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand. On their own, they have strengths and weaknesses, but together they can help supercharge engagement and build your subscribers list.
Marketing is a mix of art and science. Before the Internet, marketing was mostly seen as an art. Have you seen Mad Men? Don Draper meditates on the beach and somehow comes up with an amazing idea that entices millions of people to buy Coke.
Email list segmentation divides your subscribers into smaller groups based on a set of characteristics that will help you deliver more targeted emails.
No results... Something special happens when you become a “regular” at your coffee shop. You feel a personal connection when you're greeted by name and the barista already knows your order.
Imagine writing a set of emails just once that is sent to different people at different times when they need it most. Email automation is one of the most powerful and useful features of email marketing. You set it up once, and it will run by itself.
When you meet someone new, do you talk about yourself the whole time? When you have an important meeting, do you throw together a random tank top and ripped jeans? For most of us, our reputation is important. We take the time to present ourselves in a way that builds credibility and trust.
Here’s the undeniable truth: your landing page will not have the desired impact without enough traffic that can convert into leads and customers.
Remember how blogging was once a journaling hobby where people wrote about friends, fashion, pets and family vacations? Nowadays, anyone who calls themselves a "blogger" is assumed to be someone who works at it full-time, with the digital marketing knowledge to grow their own audience.
Running an online shop is like juggling with six balls. You’re doing your inventory, marketing, sales, support, accounting—often all at the same time! So should you really add an e-commerce email marketing strategy to your daily to-dos?
If you’re in the fitness industry, your job is to inspire and educate your clients to be their best, strongest and healthiest selves. Email marketing can help.
No results... Social media may be the best way for artists to showcase their art. But to turn passive viewers into long-lasting customers, you need to build personal connections. Enter email marketing.
No results were found... Healthcare professionals work hard to win their patient’s trust. While the goal is to keep people healthy, you still want to maintain patient relationships for when they need you.
Wait… is that you, the famous podcast host?! Even if you’re feeling a bit shy reading that sentence, just know that it can be you! By promoting your podcast correctly, you can build an audience of dedicated, raving listeners and become a familiar voice in the online podcast world.
No results were found... At university, you need to keep in touch with a lot of people simultaneously! Email marketing for higher education lets you manage different audiences and send tailored messages to each group.
In addition to doing work for the greater good, nonprofits must stay focused on generating support from their current and potential donors. Constant communication with your supporters is the key to long-term success.
There’s no skirting around the fact that the pandemic turned event planning on its head. With social distancing and cancellations, virtual events became the new normal. But every cloud has a silver lining. Thanks to virtual events, 80% of organizers reached a wider audience.
No results were found... The hotel industry took a big hit during the pandemic. As the world slowly returns to normal, the hotel industry has become more competitive than ever.
You have a lot of responsibilities to keep employees happy and informed. You are not a marketer or a designer, but you’re tasked with developing and creating internal newsletters that your company's employees will feel good about and be proud to be part of something special.
No results... Being a successful broker or agent is all about maintaining and growing your client base. Whether you’re at a viewing, a dinner party, a meet-up or any other social event; you know you’ve got to make a name for yourself.