Enter topical authority. Now imagine that you could even achieve this with no link building.
Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. As a result, every SaaS’s content marketing strategy will be different.
Content marketing can be daunting, especially for small business owners. It’s easy to see things like Coke’s “Share a Coke” campaign and assume that you can’t do content marketing without a six-figure marketing budget.
This guide helps you understand what content marketing is, how to explain its benefits to your marketing peers, and how to get started. We also included ideas and advice from 15 content marketing experts to give you the best head start for 2021 and beyond.
On-page SEO involves optimizing a web page's visible content and source code (e.g., meta tags) to rank higher in the search engines. Check out the resources below to better optimize your content.
Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the click-through rate and the nine tried and tested tips to win more clicks by improving it.
However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers. Don’t be the latter. Instead, create useful FAQ pages for humans and search engines.
That’s why mastering the art of keyword research is so important for your success in SEO. The cost of making a mistake is just too high. Pick the wrong keywords, and you risk wasting lots of your time and resources. And I don’t mean to intimidate you. Keyword research is not rocket science.
There’s nothing wrong with this process because it makes sense to tackle popular keywords. But it does leave some of the less obvious keywords on the table. In this guide, you’ll learn five advanced keyword research tips for finding untapped keywords.
If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will only attract low-value traffic or none at all. So how do you choose the right keywords for SEO?
In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results. So if you want to rank in Google, your content must be the most relevant result for the query.
It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing content for any keyword.
In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market. Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t have a lot of competition.
It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between the two types of long-tail keywords and how to find them.
In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience.
On February 24th 2022, Russia commenced an invasion on Ukraine. Here’s where Surfer stands on the issue. Surfer stands with Ukraine and its people. We condemn the unprovoked aggression of Russia.
Chihuahua is one of the most popular dog breeds in the world. You can see them everywhere from magazines, television and the big screen. They’ve invaded homes as well as purses of some of the hottest celebrities.
Most people don’t know that there are several types of Chihuahua since they mistakenly assume that all Chihuahuas look alike. Sorting out different Chihuahua types is easy if a person knows the physical difference between various Chihuahua types.