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Good usage of QR codes reduces friction in the user experience. Hence, it is more likely that the user will complete the desired action, whether it's visiting an informative page on your website, filling out a form on your landing page or following you on social media.

Mention's Twitter Engagement Calculator uses the metrics from the last 10 tweets to analyze the engagement rate. The Twitter Engagement Calculator counts all public interactions as an Engagement. These include: likes, retweets, quote tweets and replies.

Instagram Hashtag Generator Find relevant hashtags for your posts to increase your visibility and gain followers.

Instagram Caption Generator Boost your Instagram likes and followers with the help of our caption generator. Instagram Caption Generator: How does it work? If you're looking for a quick and easy way to come up with compelling and unique captions, then you'll love our Instagram caption generator.

What is UTM tracking code? A UTM (Urchin Tracking Module) are parameters that are attached to the end of a link, that directs to your website and allows you to easily track website traffic or performance of any ad or affiliate campaign.

The term ‘business as usual’ doesn’t quite cut it these days. Being in the middle of a health and economic crisis makes it rather tough to continue trucking along in life, let alone business.

Ever since its creation back in 2010, Instagram has been growing exponentially. Today, the platform revendicates more than a billion monthly active users.

The collaborative aspect of the internet has completely changed the way we do business. It made it easier than ever for us marketers to reach out to our target audiences with more accurate messages.

Social media is a given for most B2C businesses. But what about B2B SaaS companies? Now, we too are a B2B company and we know too well how hard social media can be for businesses like ours.

We’re living in an era where we can do almost everything online. Some people – take bloggers and social media influencers, for example – even have too much fun sharing bits and pieces of their lives on social media in hopes of entertaining or enlightening an audience.

Providing an amazing product or service is no longer enough to grow your business. As almost every industry evolves and spreads to social networks, it’s becoming more difficult to stand out from the competition.

Social media marketing is constantly bringing new challenges and new opportunities. This study revealed that an inefficient organization of marketing activities cost businesses a loss of whopping $958 million each year. Managing social media accounts can be overwhelming and time-consuming.

In the past decade, the word ‘story’ was often associated with fiction novels or even fairytales. Fast forward to this generation; Stories are the ‘it’ thing using which people share their life with their friends, followers, and fans.

Social media is visual. Scratch that. The world is visual. But what if you don’t have a graphic design background to create those stunning visuals? Even with the rise of affordable graphic design solutions, not everyone has the budget to hire resources or outsource designing.

The golden 80/20 rule of content marketing tells us to spend 20% of your time making new content and the other 80% on promoting it. What this means is you don’t actually have to be making brand new, completely original content for your brand every single week.

True, Instagram is about pictures and videos! The quality of the visual content shared is a huge differentiating factor that helps gain followership. However, the most impressive visual is incomplete without an engaging story to go along with it.

Do you know how much data we — humans — create every day on the internet? 2.5 million terabytes. If my calculation is right, that’s 463 million terabytes.

Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media.

Twitter is a place where anything can happen. With everything being public, brands can theoretically reach out to any user if they send the right with the right message, at the right time and the right way.

Some of us might roll our eyes watching TikTok videos but let’s face it, this newest social media app is nothing short of addictive. Whether it’s the hilarious comedic shorts and duets or the silly reactions and funny pet videos – TikTok has taken the world by storm.

There’s no denying that content is still the king. And that’s why you probably spend many hours or, maybe, even days meticulously putting together what seems like great content.

Home Blog Social Media Influencer Marketing Influencer Marketing: Is it Really Compatible with SaaS Companies? Influencers are the new cool kids.