Defining your brand tone of voice is no easy feat. You need to conduct industry research, identify your brand values, use them to guide your tone of voice guidelines, and then systematically roll that out across your enterprise. We know this can be daunting.

Sometimes it can be a challenge for brands to put their tone of voice to work when it comes to creating content. After all, what elements of language are affected by tone? And how does your definition of tone translate into your style of writing?

My cousin is a thirty-five-year-old jack-of-all-trades. A time of self-reflection about one’s decision-making skills. A feeling of short- and then long-term regret. Like most punctuation, using hyphens correctly can be a tricky matter that many people never quite master.

Content warning: This article references racial slurs and offensive language.

Content guidelines are the unsung hero behind engaging and consistent content. They’re the “secret sauce” that maintains your brand voice across all content types and touchpoints.

There’s no doubt about it. When it comes to B2B marketing, a sound content strategy is critical. Globally, almost 90 percent of B2B companies use content to drive profitability, which is why companies spend 15.8% more every year on content related business activities.

Social media has made a huge impact on our everyday lives, from the speed at which we communicate to the spread of information. However, one of the single most important effects has to be how it has changed language.

A solid yet versatile content strategy is one of the most important things that companies can do to build their brand, attract and retain loyal customers, and boost their bottom line.

It might not be at the forefront of every content creator’s mind, but terminology is crucial for successful, effective communication. Businesses may have dozens, hundreds, or even many thousands of unique terms that they use to describe what they do.

We’ve all had a lot on our plate this year. Whether you’ve adapted to a new work-from-home environment, or even had to start a new profession entirely, most of our realities resemble a new kind of normal. But one thing’s clear — business priorities are changing.

If you’re a product manufacturer, you need to read on. In this episode of WordBirds, we are joined by Bryce Widelitz, Vice President of Publisher Innovation at impact.com, who shares with us his ideas on content-driven ecommerce. Bryce tells us about his role at impact.

Effective communication balances clarity and consistency, with enough juicy content for your audience to savor.

Effective communication is about more than presenting well-written content through your own online environment. If your target audience can’t find your content, then all that hard work you put into creating it is wasted.

The need for product differentiation has manufacturers pushing for innovation at a pace faster than content can keep up. It can be challenging for manufacturing product teams to develop new products and produce documentation that meets deadlines.

Time is one of the most important factors in healthcare. Medical devices need to be delivered, repaired, and replaced without affecting patient care or disrupting healthcare professionals’ work. Even low risk devices come with documentation on calibration, care, maintenance, and quality assurance.

Salesforce Knowledge helps writers create articles that answer customer questions — and help other people who have similar questions. Thanks to the Acrolinx Connector for Salesforce Knowledge, it’s never been easier to create clear, helpful, and consistent knowledge content.

One of the biggest challenges enterprises face is how to present highly technical, instructional, or complex content in an engaging and meaningful way. Scannability helps you structure your content so readers can easily find and understand your message, quickly and efficiently.

Content is the heart of your business. It’s there to delight, educate, and nurture your prospects and customers, and deliver a unified experience. But to be effective, it needs to be clear, correct, consistent, scannable, inclusive, and in the right tone of voice — no matter who’s writing it.

There’s no doubt that great digital content creates strong engagement that leads to qualified conversions. But after working closely with marketing customers, Acrolinx uncovered a largely overlooked connection between the fitness of content and its performance.